Part two of why your ‘stubbon’ non-foodie dog won’t take treats.

① The environment

② The food you are offering

③ The value of food

④ Emotional state

The food
Does your dog even like the food you are offering? 
For your training are you offering rubbish shop bought cheap biscuits that are about as interesting to your dog as a lump of wood? 
While you liberally extra tasty chicken on top of the food in his bowl to encourage him to eat his dinner?
Find out what his favourite food is!
Train your dog in a lower level environment and test out different rewards: different cooked meats, chicken, cheese, blueberries, apple. Heathy, tasty pieces of real food.
Hide a treat in each hand and let your dog sniff both hands and choose the one he wants.
People sometimes say to me “I don’t want to give my dog human food as it will make him beg when I eat mine” 
Meat isn’t exclusively human food
Dogs eat meat!
No, it wont make him beg for yours. (any more than he already does but that is a separate training issue I can help with)
Rate your treats from your dog’s favourite to least favourite, in order, write a list.

This is Bruce’s food reward list in order of HIS preference:

Raw steak or beef.

Chunks of Pure pate (any flavour)

Roast beef slices

Ox heart

Cheese

Blueberries

Rabbit ear

pigs ear

Beef tendon

pizzle

Sausages 

Cooked chicken

Air dried raw food

Blackberries

Actually Bruce would prefer a toy/game over any of the food on the list if he knows one is available (I have a list of toys in order too).
Use the most appropriate treat for the level of difficulty or environmental distraction.
Use high value treats when you need them, also vary them so your dog doesn’t get bored, fill your treat bag or pocket with a mixture of different things so each time it is a surprise!
Make him earn that extra tasty chicken instead of giving it to him for free … more about that in part 3