Last updated 5/8/2026

The Fairydogmother (Yorkshire) Ltd is committed to protecting and respecting your privacy. This policy explains how we collect, use, and store your personal data when you visit our website (www.fairydogmother.co.uk), complete a booking form, purchase services, or communicate with us.

For the purpose of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the Data Controller is The Fairydogmother (Yorkshire) Ltd (Company Registration No: 13959194), based in Yeadon, Leeds, LS19 7XL.

Information We Collect

We collect and process personal data that you provide directly to us when using our website or services:

• Identity & Contact Data: Name, email address, telephone number, residential address, and postal code.

• Dog Profile Data: Information regarding your dog’s age, breed, medical history, behavioral issues, and training goals.

• Transaction & Financial Data: Booking histories and payment transaction details. (Note: We do not store raw credit card or banking details directly on our servers; payments are processed securely by third-party gateways).

• Marketing & Communication Data: Email newsletter preferences and communications sent to us via online forms, email, or telephone.

• Technical Data: IP address, browser type, and cookie identifiers collected automatically when you browse our website.

How we collect your data

We collect personal information through the following touchpoints:

• Forms filled out on our website (via Fluent Forms).

• Appointment bookings scheduled via FluentBooking.

• Email newsletter signups processed via Fluent CRM

• direct payments via Stripe

• Direct correspondence via telephone, email, messaging apps, or social media.

How we use your data

We use the information we collect to understand your needs and provide you with a better service, and in particular for the following reasons:

– Internal record keeping

Legal Basis and Purpose for Processing Data

Under UK GDPR, we process your personal data under the following lawful bases:

• Contractual Necessity: To fulfill our obligations under a training or behavioural consultation contract (e.g., booking appointments, communicating training plans, providing access to client portals).

• Legal Obligation: To maintain accurate accounting records, tax reporting, and comply with UK business regulations.

• Consent: To send marketing materials, newsletters, or publish case studies/photographs where explicit consent has been granted (you may withdraw consent at any time).

• Legitimate Interests: To improve our services, optimize website performance, manage client relationships, and protect against security risks or fraudulent activities.

How Your Data is Shared with Third-Party Processors

We do not sell, rent, or trade your personal data. We share relevant data only with trusted third-party service providers necessary to operate our business and deliver services to you:

• Payment Providers (Stripe & Klarna): To handle secure card payments and financing options.

• Email Marketing Platform (Brevo): To deliver our newsletter, promotional offers, and free training tips. Data is transferred to Brevo in accordance with their Privacy Policy.

• Website Platform & Management Tools: WordPress plugins (including Fluent Forms and FluentBooking) host operational data within our secure website architecture.

• Regulatory Bodies: Authorities, such as HM Revenue & Customs (HMRC), where legally required for accounting or regulatory compliance.

Security of your information

We implement appropriate physical, technical, and organizational measures to safeguard your personal data against loss, unauthorized access, or disclosure. All web traffic on our website is encrypted via SSL (Secure Sockets Layer) technology

Your Statutory Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal information we hold about you.

• Right to Rectification: Request corrections to incomplete or inaccurate data.

• Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data where there is no legal requirement for us to keep it.

• Right to Restrict or Object: Object to or restrict how we process your personal data (including direct marketing).

• Right to Withdraw Consent: Where processing relies on consent, you may withdraw it at any time.

To exercise any of these rights, please email us at [email protected].

Cookies

Our website uses standard cookies to ensure functionality, remember user preferences, and collect anonymous analytical data. You can manage or disable cookies through your web browser settings.

Links to Other Websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.

Complaints and Contact Information

If you have any questions, concerns, or wish to exercise your data protection rights, please contact:

Data Protection Lead

The Fairydogmother (Yorkshire) Ltd

6 Hawthorn Crescent, Yeadon, Leeds, LS19 7XL

Email: [email protected]

Telephone: 07723 538005

If you are unsatisfied with our response, you have the right to lodge a complaint with the UK data protection supervisory authority:

Information Commissioner’s Office (ICO)

Website: https://ico.org.uk

Telephone: 0303 123 1113

Changes to This Policy

We may update this privacy policy from time to time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

If you have any questions or concerns about our privacy policy, please contact us.